A Trusted Name in Natural Health Since 1968NOW Foods is a long-established American natural health company founded in 1968, producing a broad range of vitamins, minerals, essential oils and sports supplements. Many of its products are manufactured in GMP-certified facilities and independently tested through NSF and other third-party certification programs. The brand is widely respected for offering research-backed formulas at accessible prices, avoiding the premium positioning many newer sports nutrition brands rely on. NOW’s catalogue spans far beyond sports nutrition into general wellness, making it a familiar name in health food stores as well as gyms.