A UK Brand Built for Rapid Global Growth

Applied Nutrition is a UK sports nutrition brand founded in 2014 by CEO Tom Ryder, and has since become one of the fastest-growing names in the category across Europe and beyond. The brand is best known for ABE (All Black Everything), one of the UK’s best-selling pre-workout formulas, alongside a wide catalogue of whey protein, creatine, vitamins and protein snacks. Applied Nutrition formulates, produces and packages the large majority of its range in-house at its own UK facility, which it uses to promote consistent quality control across products. Its rapid international expansion and broad category coverage, from hardcore pre-workout to everyday wellness gummies, have made it one of the more visible newer entrants in global sports nutrition.